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Tea is the national beverage of the Chinese nation, enjoying enduring popularity and spreading across the globe.

Tea is the national beverage of the Chinese nation, enjoying enduring popularity and spreading across the globe.

China is the homeland of tea and the birthplace of tea culture. The discovery and use of Chinese tea date back more than 4,700 years, and it has thrived ever since, spreading its timeless charm across the globe.

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2025

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The tea industry is entering a "value-upgrade phase," with the market expected to surpass 500 billion yuan by 2030.

The tea industry is entering a "value-upgrade phase," with the market expected to surpass 500 billion yuan by 2030.

Recent data released by the Ministry of Agriculture and Rural Affairs reveals that China’s total tea industry value chain reached nearly 1.2 trillion yuan in 2024, with processing and distribution segments contributing over 850 billion yuan in added value. This marks a significant shift in the industry—from a "production-driven" model toward a more "value-oriented" approach—and analysts project that the overall market size will surpass 500 billion yuan by 2030.

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2025

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The ready-to-drink tea market is set to surpass 150 billion by 2025, with sugar-free varieties leading the growth trajectory.

The ready-to-drink tea market is set to surpass 150 billion by 2025, with sugar-free varieties leading the growth trajectory.

Latest data shows that China's ready-to-drink tea beverage market continues to experience robust growth, reaching 128 billion yuan in 2024. The market is projected to surpass 150 billion yuan in 2025 and could potentially hit the 300 billion-yuan mark by 2030. Notably, the sugar-free segment is driving this growth, with a year-on-year increase of 32%, making it the key engine of expansion.

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2025

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