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Tea is the national beverage of the Chinese nation, enjoying enduring popularity and spreading across the globe.
China is the homeland of tea and the birthplace of tea culture. The discovery and use of Chinese tea date back more than 4,700 years, and it has thrived ever since, spreading its timeless charm across the globe.
08
2025
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The tea industry is entering a "value-upgrade phase," with the market expected to surpass 500 billion yuan by 2030.
Recent data released by the Ministry of Agriculture and Rural Affairs reveals that China’s total tea industry value chain reached nearly 1.2 trillion yuan in 2024, with processing and distribution segments contributing over 850 billion yuan in added value. This marks a significant shift in the industry—from a "production-driven" model toward a more "value-oriented" approach—and analysts project that the overall market size will surpass 500 billion yuan by 2030.
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10
Qiandongnan Tea Fragrance Fills Northern Xinjiang: "Pu'an Red" Leaves a Lasting Impression in Hohhot
On September 17, as the fragrant tea of Qiannan embraced the warm hospitality of Hohhot, a grand tea culture celebration spanning thousands of miles came to a splendid close. The national promotion event for Qiannan Prefecture’s renowned tea brand—“Tea Originates in Qiannan, Aroma Spreads Across the Globe”—held on September 18 in Hohhot, successfully concluded. Puanhong Group, showcasing authentic, high-quality teas from Qiannan, left an unforgettable mark on northern China and introduced even more people to the rich, robust flavors that define this world-class tea region.
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Pu'an Red Group Shines at National Promotion Event: Dual-Track Tea Drinks Help Pu'an Tea Spread Its Fragrance Across the Country
At the Guizhou Southwest Prefecture Tea Brand Promotion Conference held in Beijing on September 15–16, Pu'an Red Group made a stunning debut with its traditional and innovative tea beverages, becoming the center of attention and drawing numerous attendees to stop by and savor the unique flavors, fully showcasing the distinctive charm of tea from Guizhou's Southwest Prefecture.
Pu'an Red: Shining at Guizhou Province's First Black Tea Convention, Using Tea as a Bridge to Showcase New Potential for the Industry
On August 27, Guizhou Province’s first Black Tea Conference was held in Pu'an County, Qianxinan Prefecture—the birthplace of "Pu'an Red." The event aimed to focus on the high-quality development of Guizhou’s black tea industry, showcase the achievements in building Guizhou’s renowned tea brands, and promote the deep integration of tea culture with tourism. Tea experts, industry representatives, distributors, and media guests from across China gathered for the occasion. At the conference, Pu'an Red Group was proudly awarded the prestigious title of "Top 10 Black Tea Brands in Guizhou," thanks to its strong market recognition.
"Pu'an Red" Shines at Guangdong-Guizhou Trade Fair, Aroma of Tea Inspires Collaborative Growth for a New Chapter
On April 29, a momentous event kicked off at the Guangdong Regional Collaboration Consumption Assistance Product Trading Center in Guangzhou: the "Qian Goods Go to the Mountains—Eight Immortals Crossing the Sea" 2025 Guangdong-Guizhou Collaboration Initiative to Boost Consumption through On-Site Exhibitions and Matchmaking, running until May 1. The event brought together over a thousand representatives from government agencies, businesses, and buyers across Guangdong and Guizhou, united in their efforts to deepen regional collaboration and help Guizhou’s premium agricultural products reach even wider markets. Notably, Puanhong Group and Pufu Tea Company made a vibrant appearance, adding a rich aroma of tea to the occasion.